These projects integrate traditional customer research with knowledge of the broader business eco-system; for instance, competitors, channels, legal and regulatory factors. They support strategic decision-making for market growth and entry. Our studies provide indispensable tools for creating business plans, setting sales quotas, quantifying budgets and investment as well as making product launch decisions.
Spire exists to undertake such projects with distinction.
Spire is an independent firm, owned by the directors who lead its ten full-service offices. That independence means that we do not push branded, cookie-cutter research solutions on our clients. Instead, we tailor each research program to deliver only what is needed for the decisions that really matter.
The world economy is now driven by knowledge-intensive industries. The term “knowledge-intensive” is increasingly subsuming every industry. It is knowledge that confers competitive advantage in today’s economy. Our tagline reflects our commitment to being the best knowledge partner our clients can find.
Spire offers professional expertise and a deep wealth of knowledge about holistic, strategic research. Our expertise is used to create customized research that supports our clients in the areas of marketing, sales, business development and profit improvement.
Our core capabilities lie in researching the external environment that conditions our client’s business performance. Not only does Spire deliver conventional types of customer and industry research, we also provide “meta-research” and knowledge management, enabling our clients to better manage and analyze their existing data.
Spire has worked with over 50 Global Fortune 1000 firms to solve strategic market growth and entry problems – with the majority of them engaging us on multiple projects and across multiple countries globally. We have also worked with government agencies located in over 15 countries to support export promotion, foreign direct investment attraction and policy formulation programs.
Spire’s footprint spans 18 Asia-Pacific countries as well as the global emerging market regions of Latin America, Russia/CIS/Eastern Europe, the Middle East and Africa – collectively, the world’s fastest growing region since 2001.
We are the only firm of our kind to be based in, and to focus primarily on, global emerging markets.
Most emerging countries have commonalities that affect research activities; such as a lack of reliable published data, a lack of transparency in industry value chains, as well as cultural and legal issues that impede access to honest customer insights.
A relentless focus on solving emerging market research challenges is a central part of who we are at Spire.
- Business Partner Selection
- Competitor Analysis
- Consumer Research
- Corporate Social Responsibility Consulting
- Country Research
- Cross-border Consulting
- Customer Decision Dynamics Analysis
- Decision Analytics
- Knowledge Process Outsourcing
- Market Environment Research
- Market Sizing and Feasibility
- Price Research
- Value Chain Analysis
- Market Research
- Market Survey
- Asia Market Research
- Asia Business Consulting
- Market Analysis
- Market Research Company
Hours of operation