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Introduction
Consumer insight
The first step is to get an insight into the buying habits of the target consumers. Market research companies are hired to generate detailed consumer insights of the targeted region. The factors which are meticulously researched are:
Location
Paying capacity
Attitudes and beliefs
Education levels
Likes and dislikes
Product related trends
Product awareness
Media usage
Target Age group
Planning Media
Once the target consumer and its habits and attitudes are known, the next crucial decision taken by the Media planning Agency is to plan the media. Planning the media takes following criteria into account:
Reach of the media
Media options – T.V., Print, Radio, Internet, Mobile phones, Outdoor Banners etc.
Choosing between media brands
Creating advertisement with the help of creative media partners
Timing of the campaign
Visibility Philosophy of the campaign ( Bombardment or phased)
Buying Media
After all the consumer preferences and buying habits are evaluated and media slots decided, the Media planning Agency moves for the kill to buy various media slots and spaces to advertise the product or concept. This phase involves following steps:
Inviting media space quotations from media houses
Demanding best Electronic media time slots and web and print visibility
Making hardcore price negotiations
Deciding upon a perfect media mix between all mediums
Sealing contracts with media houses
Other promotion activities
These days a lot more of Media planning activities are done without the direct “hiring†of media. It may be in the form of Product launch parties, Celebrity appearances in product road shows, appointing celebrities as Product brand ambassadors, sponsoring big events like International fashion shows or a Sports event. All these events are covered by various media and product gets publicity without directly hiring media for it.
SEO Promotions
No Media planning agency can afford to ignore the vast potential of web-marketing. So more and more Media planning agencies are hiring in-house website designers, content writers, Search Engines Optimization ( SEO) professionals and Social media marketing experts. The whole idea is to divert the internet traffic towards the target website and shoot up the website’s page-ranking on the search engines.
The first step is to get an insight into the buying habits of the target consumers. Market research companies are hired to generate detailed consumer insights of the targeted region. The factors which are meticulously researched are:
Location
Paying capacity
Attitudes and beliefs
Education levels
Likes and dislikes
Product related trends
Product awareness
Media usage
Target Age group
Planning Media
Once the target consumer and its habits and attitudes are known, the next crucial decision taken by the Media planning Agency is to plan the media. Planning the media takes following criteria into account:
Reach of the media
Media options – T.V., Print, Radio, Internet, Mobile phones, Outdoor Banners etc.
Choosing between media brands
Creating advertisement with the help of creative media partners
Timing of the campaign
Visibility Philosophy of the campaign ( Bombardment or phased)
Buying Media
After all the consumer preferences and buying habits are evaluated and media slots decided, the Media planning Agency moves for the kill to buy various media slots and spaces to advertise the product or concept. This phase involves following steps:
Inviting media space quotations from media houses
Demanding best Electronic media time slots and web and print visibility
Making hardcore price negotiations
Deciding upon a perfect media mix between all mediums
Sealing contracts with media houses
Other promotion activities
These days a lot more of Media planning activities are done without the direct “hiring†of media. It may be in the form of Product launch parties, Celebrity appearances in product road shows, appointing celebrities as Product brand ambassadors, sponsoring big events like International fashion shows or a Sports event. All these events are covered by various media and product gets publicity without directly hiring media for it.
SEO Promotions
No Media planning agency can afford to ignore the vast potential of web-marketing. So more and more Media planning agencies are hiring in-house website designers, content writers, Search Engines Optimization ( SEO) professionals and Social media marketing experts. The whole idea is to divert the internet traffic towards the target website and shoot up the website’s page-ranking on the search engines.
Contact Info
Address:
Minneapolis, MN USA
MInnesota
55402
United States
MInnesota
55402
United States
Tel:
612-799-9997
Website:
http://www.marketsharemasters.com/social-media-marketing/
Offering
- Social Media Marketing Companies
- Social Media Marketing Company
- Social Media Marketing
- Social Media Marketing Minnesota
- Social Media Marketing Companies Minneapolis
- Social Media Marketing Companies MN
- Social Media Marketing Companies Minnesota
Hours of operation
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