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Introduction
I'd been admiring her sparkly shoes when she suddenly bent down and unclipped the dazzling jewel I'd been gawping at to reveal a very plain pair of grey suede pumps.
'It's called 'shoellery' and it's ingenious,' she said, holding her clip-on bling aloft. 'I simply slide this on to the front of my comfy work shoes and hey presto, I'm ready to party knowing my feet won't kill me. Better still, it only cost me £9.99.'
Her revelation was enough to sell me the idea - and I've since discovered there's an array of accessories from fluffy pompoms to feathers and pearls that can be attached to shoes so that you can transform them, Cinderella style, into head-turning heels.
All this at the fraction of the price of a new pair which probably would have rubbed and pinched, not to mention cost you dear.
'People may be surprised to know that shoe adornment has been around since the early 1900s,' says jeweller Sharon Box, of Loxington Jewellery, who decided to come up with her own shoellery range because she was disappointed by the quality of embellishments that come already fixed on many High Street party shoes.
I found these were frequently made from cheap material and mass produced in factories so they looked cheap and tacky. They also had no longevity as they're permanently fixed to the shoe and when they fall off, the shoe is ruined.'
After much experimentation and countless prototypes, she came up with a range using precious metals including 23.5 carat gold and sterling silver.
'I wanted my designs to be versatile and removable so that they could be worn in multiple ways and on any shoe or boot from pumps and platforms to bridal shoes, sneakers and loafers. It's my belief that the naked shoe is dead and shoellery is here to stay.
'And the beauty is there are no rules. You can keep a pair in your handbag to pop on if you are going out after work or take them with you when you travel in case an unexpected occasion pops up that calls for dressier shoes.'
Shoe accessories are set to be a growth area in 2016 with many websites tuning in to the trend
My friend bought her shoe bling in John Lewis where there's a small selection in the bridal department.
But shoe accessories are set to be a growth area in 2016 with many websites tuning in to the trend and where they go, the likes of Claire's Accessories and Accessorize are sure to follow.
Niamh Burke, who runs shoe accessory website ribbons bowsandprettythings.com, has a huge selection of shoe jewellery that can be clipped on to flats or heels.
She raves: 'Shoe jewellery is a great addition to any wardrobe, enabling a plain shoe to be turned into a customised piece and you can use them again and again.'
Helen Moore's fluffy faux-fur clip on pompoms from Lux Fix are a case in point. They look adorable pinned on to plain ballerina pumps - go for a contrasting colour for the best effect - but come spring, you can pack them away and save them for next Christmas.
Feathers are another big winter trend and can even be clipped on to the top of ankle boots, says shoe designer Marsha Hall who started to make pretty shoe adornments as a sideline to her bespoke service and now finds her designs in huge demand.
Invest in a diverse shoellery collection and you can reinvent your footwear several times during the day to match what you are doing.
'Shoe clips are an effective and glamorous solution to that age old problem of: 'I haven't got any shoes to match my outfit',' says Tina Greenaway, owner of Hertfordshire-based company Pretty Pink Toes.
'You can add a chic bow or buckle for the office then transform them for the evening with a jewel or a feather design. You can also clip them on to a bag, scarf, hat or headband.'
For those that want to go a step further, Tina also stocks an ingenious shoe stocking called a High Pheel which covers the entire body of the shoe to change the colour, leaving only the heel in the original shade.
The peacock pattern is particularly eye-catching and would transform boring court shoes into designer heels in an instant. I was impressed.
Perhaps my favourite from her collection, though, is the elegant Paloma, a huge bejewelled clip which looks rather like a vintage broach and is very easy to fix on to the front of your shoe.
While a little more expensive than some at £19.50 for two, when I attached them to my plain office heels, a work colleague mistook them for an £89 pair of party shoes from Dune.
So that's what I call a bargain. And tomorrow, depending on how I'm feeling or where I'm going, I'll be looking for the right shoellery to befit the occasion.
For more information you can Visit on http://www.jootavoota.com/women/casual-shoes-women.html
'It's called 'shoellery' and it's ingenious,' she said, holding her clip-on bling aloft. 'I simply slide this on to the front of my comfy work shoes and hey presto, I'm ready to party knowing my feet won't kill me. Better still, it only cost me £9.99.'
Her revelation was enough to sell me the idea - and I've since discovered there's an array of accessories from fluffy pompoms to feathers and pearls that can be attached to shoes so that you can transform them, Cinderella style, into head-turning heels.
All this at the fraction of the price of a new pair which probably would have rubbed and pinched, not to mention cost you dear.
'People may be surprised to know that shoe adornment has been around since the early 1900s,' says jeweller Sharon Box, of Loxington Jewellery, who decided to come up with her own shoellery range because she was disappointed by the quality of embellishments that come already fixed on many High Street party shoes.
I found these were frequently made from cheap material and mass produced in factories so they looked cheap and tacky. They also had no longevity as they're permanently fixed to the shoe and when they fall off, the shoe is ruined.'
After much experimentation and countless prototypes, she came up with a range using precious metals including 23.5 carat gold and sterling silver.
'I wanted my designs to be versatile and removable so that they could be worn in multiple ways and on any shoe or boot from pumps and platforms to bridal shoes, sneakers and loafers. It's my belief that the naked shoe is dead and shoellery is here to stay.
'And the beauty is there are no rules. You can keep a pair in your handbag to pop on if you are going out after work or take them with you when you travel in case an unexpected occasion pops up that calls for dressier shoes.'
Shoe accessories are set to be a growth area in 2016 with many websites tuning in to the trend
My friend bought her shoe bling in John Lewis where there's a small selection in the bridal department.
But shoe accessories are set to be a growth area in 2016 with many websites tuning in to the trend and where they go, the likes of Claire's Accessories and Accessorize are sure to follow.
Niamh Burke, who runs shoe accessory website ribbons bowsandprettythings.com, has a huge selection of shoe jewellery that can be clipped on to flats or heels.
She raves: 'Shoe jewellery is a great addition to any wardrobe, enabling a plain shoe to be turned into a customised piece and you can use them again and again.'
Helen Moore's fluffy faux-fur clip on pompoms from Lux Fix are a case in point. They look adorable pinned on to plain ballerina pumps - go for a contrasting colour for the best effect - but come spring, you can pack them away and save them for next Christmas.
Feathers are another big winter trend and can even be clipped on to the top of ankle boots, says shoe designer Marsha Hall who started to make pretty shoe adornments as a sideline to her bespoke service and now finds her designs in huge demand.
Invest in a diverse shoellery collection and you can reinvent your footwear several times during the day to match what you are doing.
'Shoe clips are an effective and glamorous solution to that age old problem of: 'I haven't got any shoes to match my outfit',' says Tina Greenaway, owner of Hertfordshire-based company Pretty Pink Toes.
'You can add a chic bow or buckle for the office then transform them for the evening with a jewel or a feather design. You can also clip them on to a bag, scarf, hat or headband.'
For those that want to go a step further, Tina also stocks an ingenious shoe stocking called a High Pheel which covers the entire body of the shoe to change the colour, leaving only the heel in the original shade.
The peacock pattern is particularly eye-catching and would transform boring court shoes into designer heels in an instant. I was impressed.
Perhaps my favourite from her collection, though, is the elegant Paloma, a huge bejewelled clip which looks rather like a vintage broach and is very easy to fix on to the front of your shoe.
While a little more expensive than some at £19.50 for two, when I attached them to my plain office heels, a work colleague mistook them for an £89 pair of party shoes from Dune.
So that's what I call a bargain. And tomorrow, depending on how I'm feeling or where I'm going, I'll be looking for the right shoellery to befit the occasion.
For more information you can Visit on http://www.jootavoota.com/women/casual-shoes-women.html
Contact Info
Address:
Zappy Lifestyle Private Limited, G6, Amba Tower, DC Chowk Sector-9, Rohini,New Delhi
Delhi
Delhi 110085
India
Delhi
Delhi 110085
India
Tel:
919015707707
Website:
http://www.jootavoota.com/women/casual-shoes-women.html
Hours of operation
| From | To | From | To | From | To | ||
|---|---|---|---|---|---|---|---|
| Monday | Open | ||||||
| Tuesday | Open | ||||||
| Wednesday | Open | ||||||
| Thursday | Open | ||||||
| Friday | Open | ||||||
| Saturday | Open | ||||||
| Sunday | Closed | ||||||
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