Cyrux Smart Solutions

What SEO Is & Why Businesses Need It in 2022

As years go by and businesses work day and night to make their brand more popular, SEO is still being used around the world to help businesses from all backgrounds stand out amongst the rest. Even though this type of optimization began in the nineties, it has come an extremely long way in terms of its development and specificity. Now more than ever, SEO is highly focused so you can find the exact keywords and phrases to bring your company to the top of the search bar. With its new advancements come new obstacles, however.

Here at Cyrux Smart Solutions, our team wants to talk about search engine optimization in detail and why we believe it is still extremely important in 2022 and beyond.

Why Is It Important?
So, let’s get the main question out of the way first: why is SEO still considered vital in today’s world of online marketing? While there are a number of different reasons why, we want to try and break it down in the best way possible.

To be honest, regardless of what year it is or how far down the line digital marketing will go, SEO services will likely always be needed. While bus stop adverts and radio spots are always a great way to reach out to those who commute to work/go on trips, with the new age of the pandemic, people are inside their home more than...

Read More: https://www.cyrux.ca/blog/seo-why-businesses-need-it/

HTTP VS. HTTPS: Which Is More Secure?

Have you noticed that URLs can start with either HTTP or HTTPS? This may only look like a slight difference to you, but our team here at Cyrux Smart Solutions is here to explain its significant difference. To put it simply, HTTPS connects to internet security and is a much safer option overall and in order to have it working properly, one needs an SSL certification. Now let’s jump into the details of what this all means and why it’s relevant.

HTTP
Every URL will begin with “HTTP” which stands for “hypertext transfer protocol”. This protocol allows for web browsers and servers to communicate through the exchange of data. This means that whenever a web page is opened and delivered to one’s browser, it is done through HTTP. However, there is one huge downfall of this process, HTTP is not secure. So what does this mean?

Essentially, if a webpage is not secure, it allows for third-party hackers to steal any information that is submitted on an HTTP page. This can become very scary for people who have entered their personal and financial information such as their credit card or home address. This is where HTTPS comes in.

Read More: https://www.cyrux.ca/blog/http-vs-https-which-more-secure/

What Is Considered Good Web Design?

It seems like every month there’s a new popular design trend. Whether it be in fashion design, interior design, graphic design or website design, the world of aesthetics is constantly changing to be the latest and greatest thing.

There are a number of things that go into good web design in 2021. It is important that you follow the latest advancements in design and tech in order to maintain stable customer traffic and popularity for your overall business. Luckily, we here at Cyrux Smart Solutions can provide you with the right advice to do so.

Implement a Boilerplate Starter Theme in WordPress
WordPress is a great site builder for beginners as the site offers a visual page builder, making it extremely easy to customize your own site with the click of a mouse. If you happen to have the skill to code, however, we highly recommend that you avoid this visual builder and build your site up with a boilerplate starter theme.

Read More: https://www.cyrux.ca/blog/what-considered-good-web-design/

Signs Your Website Needs An Upgrade

In this new age of tech, websites are an amazing way to bring attention to your business. In order to bring as many customers to your site as possible, you will want to hire a web design service that checks off all the boxes. Before all of this, however, finding out whether or not your site is in need of an upgrade is important. Luckily for you, we here at Cyrux Smart Solutions have come up with a guide on how to determine if you need a site update.

Search Engine Optimization
Having quality SEO is crucial in making sure your website stays relevant and visible on website search engines. When your website is not optimized to it’s best, then it will rank much lower than other sites in the google algorithm, causing your site to become less popular and receive less clicks. In this case, you will most definitely need an upgrade.

Load Times
The first thing a visitor will judge your site on is its loading times. If your site takes a long time to start up, then your website is in definite need of an update. Optimal load times for websites fall somewhere between 1.8 seconds to 2.7 seconds. Something as small as a 100 millisecond delay on loading times can mess with a person’s experience on your site, making them more inclined to click away and find another site that provides them speedy service.

Read More: https://www.cyrux.ca/blog/signs-your-site-needs-upgrade/

Improve Your Digital Marketing Strategy with Data

The days of forming online marketing strategies based on feelings and past experiences alone are behind us. Thanks to the internet, data is easily collected and accessed by everyone – including your competition. As a result, if you’re not using data while forming your marketing strategy, your business will be at a disadvantage.

Having access to accurate business data improves return on investment (ROI) because it allows us to make better business decisions. Instead of focusing on what appears to be working, data gives marketers real evidence of success. There are many types of information you can analyze that can help you create a more successful business. Cyrux Smart Solutions has listed three easy ways to use data for success.

Read More: https://www.cyrux.ca/blog/improve-digital-marketing-strategy/

How We Can Help
At Cyrux Smart Solutions, we know how to accurately use data to create digital marketing strategies that will help your business grow. We continually analyze the results of each action, ensuring the best results possible for your business. If you’re interested in creating a data-driven marketing strategy with the help of our digital marketing experts, contact us at (416) 222-0035 and set up a free consultation today!

SEO Changes That You Should Know About

Did you know that every year, Google makes over 3000 changes within their algorithm? These types of changes transform some of SEO’s best practices, and make it so that a number of different sites are affected. Although most of these changes are considered quite small on the outside, they tend to have a big impact on your site rankings and overall site visibility. When you are aware of these changes and how you can properly adapt to them, your site will continue to top others in search engine optimization rankings. We here at Cyrux Smart Solutions have come up with a list of some of the things that will change in SEO this year.

Rankings Will Move Up & Down
Most times, regardless of the adaptations you make to stay on top, your rankings will always stagger. This is due to the insanely large number of changes made within the algorithm that are hard to take complete control over. If you apply a user-first method and do as much as you can to suit the algorithm, however, you will find that your rankings will increase within a year.

User Experience Means Everything
A good user experience is absolutely crucial in the ever changing world of search engine optimization. Were you aware of the fact that most search engine traffic is from mobile devices? Because of this, you will want to make sure to optimize your site for mobile devices of all types. This means you will want a smooth, fast responding, and properly sized layout for cell phone devices. When push comes to shove, it all boils down to the entire experience as a whole.

Read More: https://www.cyrux.ca/blog/seo-changes-you-should-know/

Why Should You Redesign Your Site In 2021?

With the world of the internet constantly evolving and competition becoming more and more difficult, you want to make sure you’re properly caught up. This means possibly looking into a site redesign so your website stands out amongst the competition. We here at Cyrux Smart Solutions want to explain some of the important things to add in your new web design that can help bring business and higher site traffic your way.

Responsive Web Design
With the hundreds of different phone and tablet models being manufactured and sold annually, you want to make sure your site works with every type of screen size. When you use responsive web design, this ensures that no matter what device a person is on, they can access your website easily.

HTML5
Making your website highly functional has never been easier than with HTML5. This markup language offers a wide number of different interaction options for your site users. All of these interactive and responsive widgets make for a site that will keep people interested from start to finish. At the end of the day, the longer people stay on your site, the more it favours your search ranking!

Read More: https://www.cyrux.ca/blog/why-redesign-your-site-in-2021/

How To Advertise Your Business Online

The COVID-19 pandemic has caused a huge shift in how businesses grow a customer base and make profit, so we have to adapt to these changes in order to be successful. If you are looking to shift your business from in-person to online, but aren’t sure how to go about it, we here at Cyrux Smart Solutions have some web design advice that can help.

Create A Site
This is the most important first step to take, as it creates the foundation for all other online advertising aspects. When you have a main website, you can include all of your services, photos, information and more in a highly organized and detailed manner. The most common website management system people tend to use is WordPress, as it is highly reputable and provides customers with a wide range of customizable features. You will also need a site domain (essentially your website URL), and the typical domain will usually cost 8-15 dollars a year depending on the company you choose to go with.

Once your domain is purchased successfully, you can now look for a web hosting company. This will act as a server for your site to operate on, so make sure you choose a provider carefully and do your research. You want to make sure...

Read More: https://www.cyrux.ca/blog/how-advertise-business-online/

Boost Your Digital Presence in Just 5 Ways

You might have already been planning a stellar digital SEO marketing strategy. However, even if you have a strategy that focuses on your current goals, it is always a good idea to take some extra time and effort in fool proofing your future marketing plans.

While developing your strategy for 2021, these tips are going to help you succeed and help you discover some better, new ways of reaching and connecting with your intended target audience.

Customer Research
Do you really know your core customers well? Are you looking into reaching new customers? Doing customer persona research is a very valuable investment that you should always consider doing. This research is able to provide you with a strong understanding of your target customers’ needs and wants. This way, you can create content that actually targets their interests and goals. It will also help you define your place amongst the niche you want to be in more clearly.

Read More: https://www.cyrux.ca/blog/boost-digital-presence-5-ways/

How We Can Help
All of us know that customer behaviors and tastes are always changing. Sometimes it can feel like a never-ending battle trying to keep up with the rapid SEO changes. The market demands seem to shift like the tide and it can feel like you can never catch up. That is why it is so important to do your market research and plan ahead for these shifts. Anticipating these changes will help you stay afloat and keep you ahead of the curve. Make sure to create an adaptable SEO strategy and be flexible in your marketing initiatives. This will make sure that you are successful in 2021.

Cyrux Smart Solutions is here to help you along the way and take some of the stress from you. We provide many different marketing, web, and Search Engine Optimization services that can help you and your business flourish. You can call us at (416) 222-0035 today to get a FREE quote.

Why Does My Website Have A Low Conversion Rate?

A conversion rate will define a website’s success, and can be something such as buying a product, subscribing to a newsletter, or filling out a query form. In simplest terms, every person who visits your website is a potential customer. If you aren’t taking your web design seriously, then your website will feel those consequences. This is why it is best to focus on conversion if you want to bring more potential customers to your website. It will only pay off however, when your traffic turns into proper sales.

Read More: https://www.cyrux.ca/blog/why-my-website-have-low-conversion-rate/

How We Can Help
When it comes to proactive website solutions that will transform your site for the better, Cyrux has exactly what you need to be successful. Our team is highly experienced when it comes to web design in Newmarket, so you can be certain that your project will be completed with the most effective strategies in mind. To learn more about how we can help increase your website conversion rate, be sure to give us a call at (416) 222-0035 today!