TruKid

TruKid is a California-based lifestyle company for kids that focuses on
creating healthy habits and promoting positive choices for children and
families. Our natural, value-priced skincare line is accompanied by a
host of fun, educational materials such as rhymes, songs, and games;
all of which work towards teaching children how to care for themselves
and the world around them. Here at TruKid, our innovative approach, determination and dedication to healthy
living have allowed us to create a product line which has surpassed all expectations.
TruKidʼs philosophy is to create a sustainable future for our kids by teaching them to take care of themselves,
each other and the environment. We provide products free of harmful chemicals in order to protect little bodies.
We have created a “Toxic Bad Guys” list in order to raise awareness in parents and kids about potentially
harmful ingredients commonly found in personal care products. Ingredients on this list including sodium lauryl
sulfate, parabens and petroleum, are not found in TruKid products. By educating parents, we hope to assist
them in making informed, safe decisions for themselves and their families.
Our company also takes to heart environmental concerns, striving to use innovative and green packaging
which facilitate recycling and minimize waste. Whenever possible, we replace traditional materials with ones
that are biodegradable or recyclable. Additionally, we collaborate with organizations whose mission it is to
create a healthy and happy planet.
Our biodegradable formulas have been specifically designed to protect, moisturize and nourish childrenʼs
sensitive skin. TruKid makes smart decisions easy for parents by providing a line of gentle, natural and organic
skincare that is safe to use on babies as well as big kids. Even more important is that kids themselves enjoy
using TruKid products!
TruKid has created a learning system based on the idea that kids learn the most when having fun. We named
out products using words found in kidsʼ everyday vocabularies, like silly, funny, happy and cool. Our brightly
colored bottles are coded so children know their use: blue for cleansing, green for nourishing and orange for
sun protection. Additionally, all products are stamped with the “TruKid Learning System” symbol which enables
kids to identify what part of their body itʼs for (face, body, hair etc.). This combination of colors and symbols
allows children to build independence while also instilling healthy habits to last a lifetime. By combining all
natural skincare with fun and education. TruKid cultivates the relationship between healthy habits and being a
kid.

• All Natural Skin
• Hair and Sun Care for Kids

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Monday	Open
Tuesday	Open
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Sunday	Open