Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. This means increased potential customers.
Since top position rankings result in significant impressions, having your website in top positions give you more exposure for your business. Also being on the first page on Search Engines (Google, Bing etc) for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust in your brand.
Most cost-effective marketing strategy because it targets users who are actively looking for your products and services online. SEO's inbound nature helps businesses save money as opposed to outbound strategies like cold-calling.
Return Of Investment
When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing.
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