Rugs are very different to carpets - they are often made of wool, silk etc which means a variety of techniques and purpose-made cleaning solutions are needed to clean them thoroughly, carefully and effectively - together with the latest allergy treatments. Rugs need regular cleaning to maintain their appearance. Over time grit and dirt build up and this causes premature wear. Even though vacuuming can remove most soil, it is also necessary to clean your rug on a regular basis to remove the oily, sticky soil that vacuums don't remove. The particles of oily soil deposited on rug fibers can cause gradual but significant dulling of colors. The color isn't lost, but is hidden under the film. If this type of soil is allowed to accumulate, it begins to attract and hold the dry soil. Cleaning your rugs restores their colors and increases the life particularly if they are situated in areas that get a lot of use, like the hallway or living room, it goes without saying these usually get dirty quicker than a rug that may be in your dining room that only gets used occasionally.
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