Geo-fencing can be used in many ways. For example, in truck fleet management a driver may go astray and land on the wrong route. He is then immediately given an alert. In the management of mobile devices, example android app installs, if a device is found leaving the premises the administrator will get a notification and the device can then be de-activated. Similarly smart cards can alert administrators if an employee has gone out of bounds. In law enforcement a bracelet strapped to the ankle can send an alert to the police if a person under house arrest attempts to leave the house.
A large number of geo-fencing apps make use of Google Earth which helps the administrator to draw the boundaries with the aid of a satellite view. Boundaries can also be defined by latitude and longitude or through maps that are web-based.
Many people feel that geo-fencing, as well as marketing that is location-based, will be the technology which will completely change the marketplace. At its I/O program that was held in May, Google stated 3 location based APIs that are designed to aid developers make efficient and accurate location-aware apps which will help retailers target clients with specific offerings as well as messages that are based on their location.
Geo-fencing will make sure that promotions, advertisements and deals will be tailored to suit every user. Google’s Fused Location Provider and Activity Recognition APIs -- with Google’s geo-fencing API -- will give developers the power to build customized an apps which will give retailers additional customer information.
Geo-fencing technology is being supported by more Android gadgets. Concerns of privacy have been overlooked by the chances of profits. This, of course, could be a sore point with prospective customers and privacy organizations.
An Arizona based mobile technology company has said that geo-fencing will help businesses to know their customers when the latter are inside a specific radius at a specific location. They can be sent messages as well as unique offers that will encourage them to come to the store and purchase items.
Geo-fencing will also enable a business to dispatch content to clients that is based on different data like kind of device, location, past usage and language. In short, it’s the best form of personalized advertising.
The technology has been validated by Google’s entry. It has also sent signals that the way of the future is customized marketing. Ads, along with emails, are not as effective or efficient as before. Indeed there are some who hold the view that they are mostly irritating.
The Arizona firm rounds it off by saying that retailers who put in the time as well as research to develop mobile databases and have the ability to make unique offerings will get better results that those retailers who only place geo-fences around shops and wait for the customers to come.
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